GLOBALIZATION AND SPORTS MARKETING: HOW BORDERLESS GAMES RESHAPE BUSINESS, HEALTH, AND CULTURE A NEW PHASE OF GLOBAL SPORTS Today the globalization of sports has moved from being a trend to a structural reality that defines how athletic competition, fan engagement, and commercial strategy operate...

GLOBAL SPORTS: INNOVATION, INCLUSION, AND THE BUSINESS OF HUMAN PERFORMANCE THE NEW SHAPE OF THE GLOBAL SPORTS ECONOMY Wow, international sport has evolved into a sophisticated ecosystem where performance, technology, wellness, and commerce intersect in ways that would have seemed ambitious even...