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The Rise of Plant-Based Sports Nutrition Among Elite Athletes
In 2025, the sports nutrition industry stands at a defining moment, reshaped by shifting cultural expectations, advances in science, and increasing sustainability concerns. Once dominated by protein powders derived from whey, casein, and other animal-based sources, the industry is now rapidly embrac...

Top Fitness Trends Influenced by Southeast Asian Markets
In recent years, Southeast Asia has emerged as a formidable influence on the global health and fitness industry. From ancient wellness traditions to cutting-edge tech-enabled workouts, countries such as Thailand, Indonesia, Singapore, Vietnam, and the Philippines are shaping new paradigms in how ind...

The Rise of Plant-Based Diets in Sports Nutrition Worldwide
In recent years, a silent revolution has transformed the field of sports nutrition: the global rise of plant-based diets. Once considered a fringe choice relegated to ethical vegans and health food enthusiasts, plant-based eating has entered the mainstream — not just in everyday life, but on the glo...

European Sportswear Brands are Leading the Sustainability Charge
Introduction to Sustainability in Sportswear; In recent years, sustainability has become a major focal point in industries worldwide, and the sportswear sector is no exception. With growing consumer awareness about environmental impact, brands are being held accountable for their practices, from the...